Broadcast Engineering Consultants India Ltd (BECIL), a Mini Ratna PSU under the Ministry of Information and Broadcasting has entered into a tie up with media intelligence and analysis firm, Kanalytics.
Through this agreement, the two companies will jointly offer media intelligence, tracking and analytics services to corporates and the government alike. Launched as Indias first comprehensive trans media intelligence tool in 2015 by media honcho Ashutosh and Bollywood singer Kailash Kher, Kanalytics is a comprehensive brand intelligence tool that allows companies to monitor, analyze and measure their presence in the Earned Media domain. Kanalytics has developed a proprietary technology based platform to map the presence of brands across media including print, television and the digital space and offers daily Tracking and Analytics like none else. We use algorithms to measure the context they have been presented in and the tone and tenor used to describe them both by the traditional media as well as the digital media. The method we have developed is a first of its kind in India, says Ashutosh, Founder CEO, Kanalytics. The key result of this is the measure of Impact of Media called Brand Medium Impression (BMI), a result of quali and quanti parameters, and ascribes a certain value to each article or clip or a post and helps measure Return On Investment (ROI) on marketing and communication initiatives. Subsequently, the web and mobile delivery models serve well for the decision maker. The platform developed by Kanalytics enables our customers to set communication targets and be the one stop shop media strategy tool for the industry one operates in. For ease in decision making Kanalytics has dossiers on industry leaders, brands, journalists, publications, electronic channels, social media platforms among others. This, in turn, enables fully-informed, swift and efficient, forward-thinking decision making possible, adds Ashutosh who has headed multiple media formats in the past including Reliance Broadcasting, Silicon India, Zee Network channels and the movie channel FILMY. The tie up between Kanalytics and BECIL is expected to enable the latter to increase its bevy of value added services and further enhance its value proposition.