Bieber tweets photo of to-be-launched fragrance

Last Updated: Fri, Jun 21, 2013 13:20 hrs

Los Angeles, June 21 (IANS) Singer Justin Bieber, who is set to launch his third fragrance, named Key, in July, shared a sneak peek of its bottle on Twitter.

"#whatiskey (sic)," Bieber wrote, alongside a photograph of the glossy white perfume bottle, which is decorated with gold hardware and a key charm, reports

The detachable and wearable charm is a symbol of the singer's reminder to fans to "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true", said a statement.

His first two fragrances are called Someday and Girlfriend.

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