The book 'Mr. IZO Says' was launched by writer Rohit K. Singhania in the presence of designer duo Dev r Nil at Crossword bookstore in Kolkata.
Singhania launched the book with the mission to "give life to numbers", and "spread the power of numbers among the uninformed populace".
According to numerologist, Mr. iZO , "Numerology is a science which is still not utilized to its best. Numerology can be used in daily life, understanding an individual, guidance in career, removing obstacles from life, business stock market, real estate etc."
Drawing on character and birth dates and names of some of the most legendary personalities across the globe, Mr iZO explained the basics behind the importance of name numbers and the significance of auspicious and ominous days is an individual's life.
The launch was superseded by an interactive session with the author where he revealed the secret behind the accuracy of his predictions and the power of numbers that could change the wheel of fortune that could be both favourable and detrimental for an individual.