Boost to partner with McLaren F1 team

Last Updated: Wed, Oct 17, 2012 11:00 hrs

New Delhi, Oct 17 (IANS) Boost, a leading malt-based health food drink in India, Wednesday announced its partnership with the Vodafone McLaren Mercedes Formula One team for the Oct 26-28 Indian Grand Prix.

Boost has become the first Indian consumer brand to partner the team following the long-term strategic partnership that GlaxoSmithKline (GSK) has formed with the McLaren Group.

As part of the association, the Boost brand logo will run on Lewis Hamilton and Jenson Button's cars during the race, with the chocolate-flavoured health drink available for the team throughout the weekend.

Speaking on the association, Jayant Singh, Marketing Head, GlaxoSmithKline Consumer Healthcare said: "In the highly competitive sport of Formula 1, preparation is just as important as the actual race itself. Boost is excited to partner with Vodafone McLaren Mercedes for the Indian leg of the Grand Prix, providing the team with sports nutrition to ensure they are in peak physical condition for the race."

McLaren Team Principal Martin Whitmarsh said: "Our strategic partnership with GSK is a fast-moving and dynamic one. We are looking forward to running Boost on our cars. The Buddh International circuit is one of the most exciting new venues in Formula 1 and India is a fantastic, growing market for the sport."

More from Sify: