Washington, Feb 24 (IBNS) Cricket Holdings America LLC (CHALLC) has appointed Keith Wyness as its Chief Executive Officer (CEO).
Wyness, 54, will be responsible for the delivery of a business plan which will include the sale of Twenty20 franchises for a league planned to start in the summer of 2013.
Wyness has extensive experience in managing the business of elite-level sport, having worked on the Sydney Olympics of 2000 and as the Chief Executive Officer of two Premier League football clubs, Everton in England and Aberdeen in Scotland.
He has also spent more than a decade living and working in the USA, something that has provided him with an understanding of the country's sporting landscape, and where cricket does and can fit into that landscape.
CHALLC is a joint venture between New Zealand Cricket (NZC) and the United States of America Cricket Association (USACA) for the development of cricket within the USA.
Wyness said: "It is very rare for an opportunity as exciting as this to come along within sport, to have a clean page to develop what I believe will become a major sport in the USA. Cricket is already played extensively across the USA with close to 50,000 regular players and it is the world's second biggest consumer of internet cricket behind India."
"My role is to marry those two factors together and there is plenty of potential and opportunity to do that.
"It means there is already a platform of very interested cricket enthusiasts in the USA and now it is up to us to put together a product that will excite them and also create the opportunity to bring a whole new audience to the game," he said.