New Delhi, March 7 (IANS) Lotus Formula 1 team has tied up with CNBC to be its business media partner.
CNBC takes business news to a global audience of 390 million homes around the world.
Throughout the 2013 F1 season, this new agreement will allow Lotus's partners to benefit from CNBC's unmatched reach of affluent and influential business leaders with commercial advertising campaigns airing on its international network. This new relationship builds on the team's recent partnerships with brands such as Microsoft, Unilever and The Coca-Cola Company.
The partnership will see CNBC branding on the nose of the team's car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.
Lotus team principal Eric Boullier said: "CNBC is a fantastic partner which highlights the growing importance of Lotus as a vehicle for the business world."