Sydney: One of the world's best-known brands, Coca-Cola, is planning to re-design its iconic logo.
The popular red and white loopy ribbon design of the Coca-Cola logo is recognisable across the world, sometimes regardless of the alphabet it's printed in.
Now the brand and artistic community Blank You Very Much are calling out to US designers to design a new emblem.
If the designers are successful, they will win 5000 dollars and have their design incorporated into a limited-edition t-shirt, News.com.au reports.
The organizers, however, require entrants to adhere to strict some parameters.
According to the report, the new logo can only be presented in red and white.
Blue, which is the colour of rival soft drink maker Pepsi, is forbidden.
The new symbol should not include any international logos or flags, and must include the firm's trademark sign.
According to the report, the firm also says that design theme must reflect a balanced, healthy lifestyle, and it should be targeted to a 12 years and older demographic.