Coke India to launch 'Limca Book of Records Quiz 2011'

This year the quiz competition will be organized in more than 3500 schools from around 80 cities of India and will start its journey from Bhubaneshwar and Surat on July 4.

The multi-city initiative that is launched in partnership with 'Know & Grow with Derek' will feature the participation of students from classes 8 to 12.

The quiz competition is divided into four zones - North, South, East and West and the quiz will be organized in three stages - Inter-school level, Semi-Finals and National Finals, from July to Dec 2011.

Wasim Basir, Director, Integrated Marketing Communication, Coca-Cola India, said: "Having garnered an overwhelming response from schools across the country since the last 3 years, we are certain that this year too, Limca Book of Records Quiz will witness similar zeal and enthusiasm from the students. I would like wish good luck to all the students and urge them to put in their best effort."

Popular quiz master, Derek O'Brien, and founder 'Know & Grow with Derek' will host the National Finals of the event.

Derek O'Brien, Founder, "Know & Grow with Derek, "Since last couple of years, the quiz has received phenomenal response from schools and students and this year too we look forward to receiving similar enthusiasm and participation. So once again let's all gear up for some great quizzing action."