New Delhi, Oct 5 (IANS) As Delhi plays host to the 19th Commonwealth Games, the Games logo is fast becoming a fad for the city and its people as it can be spotted on mugs, T-shirts, caps, bags, key chains and various other merchandise.
The design of the logo, comprising of a chakra spiralling upwards, is a creation of Bangalore-based private firm 'Idiom'.
'The Commonwealth Games needed an Indian identity with a universal appeal. The chakra on the Games logo is all about Indian ethos,' Sonia Manchanda, principal designer of Idiom, told IANS.
The firm began working on the design as early as 2007.
'The logo, chakra, is the symbol of freedom, unity and power. As it spirals upwards, it depicts the growth of India with a billion people coming together for such a mega event,' Manchanda said.
The designers have also incorporated traditional pictogram and sanjhi art.
'We chose Sanjhi because it is an indigenous art form that can be used to tell stories,' said Manchanda.
Delhiites are seen thronging the CWG Organising Committee's outlets to buy the merchandise.
'The colour scheme and design are ethnic with a tint of modernity. I bought a CWG mug and T-shirt. It has a unique appeal,' said Dhriti Gupta, 18, student of Delhi University.
The palette of the logo includes hues of purple, green and pink, giving a vibrant look to the Games.