Mumbai, Sept 27 (IBNS) The Body Shop, a retailer of cosmetics and toiletries, unveiled 'Rainforest Coconut Hair Oil' endorsed by brand ambassador and actress Dia Mirza in Mumbai on Wednesday.
Dia came to launch The Body Shop Rainforest Coconut Hair oil exclusively made for the Indian market.
The product is packed with natural conditioning blend of coconut oil and Pracaxi oil.
Dia also inaugurated the new store format of The Body Shop called 'Pulse'.
The experiential store will highlight the radical products in a revamped form with attractive and stylish packaging.
This is the first Pulse store in Mumbai.
"It's been more than a year of a fabulous alliance with The Body Shop. It's always wonderful and inspiring to associate with the brand to introduce unique products," said Dia.
"I'm extremely excited about the launch of new Rainforest Coconut Hair Oil since this product is made keeping in mind the Indian audience and is a perfect solution to all hair problems.
"Also the new Pulse store format is an exciting and exceptional concept which surely will be appreciated by the customers," she said.