E-shopping popular this festive season: Survey

Last Updated: Wed, Oct 17, 2012 15:33 hrs
E-shopping popular this festive season: Survey

Mumbai, Oct 17 (IBNS) Indian mobile users state they would shop on their phones this festive season to avoid crowds according to eBay India Mobile Commerce Survey.

India's leading eCommerce marketplace eBay India shared key shopping habits of Mobile Commerce Users in India.

The findings are basis the eBay India Festive Mobile Commerce Survey conducted with over 2,500 eBay India users in October 2012.

92% of all Mobile Commerce survey respondents were Male. 42% of consumers were in the age group of 18-25 years and 30% of consumers were in the age group of 26-30 years. 52% of Mobile Shoppers were from the Metros.

Key Highlights of the eBay India Festive Mobile Commerce Survey included:

59% of Mobile Shoppers stated they would consider shopping on their Mobile phone during the festive season to avoid crowded market areas

86% of Mobile Shoppers prefer to use their Mobile to shop for themselves, while 52% of consumers use their Mobile to shop for Gifts for Family & only 29% of shoppers use their Mobile to shop for Gifts for Friends

Phones (62%) were the most popular category of purchase by Mobile Commerce shoppers followed by Home Appliances (44%) & Clothes & Footwear (41%)

Comparing product prices (68%) is the top activity for Mobile Shoppers

Home (69%) was the favourite point of access for mobile shoppers

Over 43% of shoppers accessed shopping sites at Night

57% of Mobile Shoppers always checked prices on their phone before they shopped in a store or a mall

83% of all respondents stated that they accessed shopping sites or shopping apps on their mobile phone; with 56% of all respondents stating that they had bought a product online on their mobile device

Over 27% of Mobile Shoppers preferred to shop via their mobile device for products in the price point of Rs. 3,000-Rs. 10,000

Mobile continues to be the favourite Mobile Internet device for Mobile Shoppers at 52%; with 19% using both their Mobile & Tablet equally

Mobile Shoppers prefer to access shopping sites via Browsers (45%). Over 20% of Shoppers use both the Apps & Browsers equally on their Mobile Phone

72% of Consumers are using 3G services

Samsung is the most popular Mobile Device (39%), followed by Nokia (20%) & Sony (11%)

Mobile Shoppers have Android (62%) as their favourite operating system followed by Symbian (18%) & iOS (11%)

Muralikrishnan B, Country Manager, eBay India, stated, "Mobile Commerce is very popular with many smart online shoppers as they always have their phone with them as an anytime, anywhere device.

"As 3G Penetration increases, many online shoppers will prefer Mobile Commerce over Digital Commerce. eBay India is an active evangelist of Mobile Commerce and have introduced a suite of apps to cater to the Mobile Shopper & aid his online shopping habits."

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