'Ekulti Ek' stars go 'live' at virtual premiere

Last Updated: Mon, May 27, 2013 14:10 hrs
'Ekulti Ek' stars go 'live' at virtual premiere

The virtual premiere of actor-turned-director Sachin Pilgaonkar's new film 'Ekulti Ek', starring his debutante daughter Shriya, was recently held at Mumbai's historic Citylight theatre, marking the completion of his 50 years in the film industry.

Coupled with the actors Sachin, Shriya, Supriya Pilgaonkar and Ashok Saraf, some of the celebrities seen at the virtual premiere included Sulochana, Kiran Shantaram, Renuka Shahane, Ashutosh Rana, Sumeet Raghavan, Nishikant Kamat, Satish Shah and Nivedita Saraf.

Based on the sensitive theme of father-daughter relationship, ´Ekulti Ek´ is being shown throughout the state from Friday, May 24.

With actor Sachin Pilgaonkar completing 50 years of his illustrious film career, he offered a golden jubilee treat to his fans by showcasing the special virtual interactive premiere of his new film 'Ekulti Ek' starring his daughter Shriya.

Sachin's first film to have a virtual premiere was shown to viewers in UFO digital theatres in Mumbai, Thane, Nashik and Aurangabad at the same time.

Producer-director-actor Sachin took the significant step of inviting the masses to a virtual premiere show of his new film 'Ekulti Ek' and it was a grand success and milestone in Marathi cinema.

Citylight in Mahim, Gold in Thane, Damodar in Nashik and Big Anjali in Aurangabad were the four theatres selected for the virtual premiere show, which were held on May 23.

Film-goers sitting in UFO Digital theatres at all these locations could see and interact 'live' with Sachin, his daughter Shriya and the versatile Ashok Saraf, who were seated at the UFO studio.

The audiences included the father-daughter duo, who had won the special 'Ekulti Ek' marketing campaign in association with UFO Moviez, and had the privilege of asking questions to Sachin and Shriya.

Infact, viewers at one location could see and hear those at another, while they interacted with Sachin, Shriya and Ashok. No Hindi film producer has so far attempted such an initiative.

"I am glad that the virtual premier of 'Ekulti Ek' in many places across Maharashtra at the same time became a big success and a milestone in Marathi cinema. I was extremely happy to see many friends, relatives and associates at the premier and their positive reactions to the film and my daughter Shriya's debut role made me quite emotional,"said Sachin.

"I'm pleased that 50 years after my debut, I could leverage satellite digital technology to give 'power to the audiences', who made me so popular. It is a great feeling that all these positives coincided with my daughter's debut and my golden jubilee gift to the audiences 'Ekulti Ek'," he said.

Ashish Malushte, Chief Financial Officer, UFO Moviez India, said, "We at UFO Moviez are happy to provide our unique digital cinema technology to Sachin Pilgaonkar to support the virtual premiere of his new film 'Ekulti Ek', starring his daughter, across different places in Maharashtra. Our technology shows the world that it is possible to unite film lovers in different locations of India with popular film personalities at the same time."

"We believe our satellite technology empowers the aam admi to connect with the stars. We are confident that Sachin's new film 'Ekulti Ek' will break box office records and his daughter Shriya will make a very successful debut," he said.

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