Facebook app centre launched in India

Last Updated: Wed, Jul 11, 2012 11:05 hrs

Menlo Park, California, July 11 (IBNS) Social networking site Facebook has launched its app centre in India and seven other countries to help users find games and applications more easily.

"The App Center is now available to everyone in the United States, Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom. People in these countries will now see the App Center bookmark on the left side of their home page on Facebook.com and in the Facebook apps for iPhone, iPad, and Android," the Facebook said in a news release.

Approximately 80% of people active on Facebook each month are outside the U.S. and Canada.

"The global rollout of the App Center will continue over the coming weeks so that more people can discover high quality games and apps with friends," the Facebook said.

It said in the month since the App Center initially launched, it has helped millions of people discover new mobile and web apps.

Specifically, game developer Kixeye has seen a lift in the quality of organic installs, and found that App Center traffic produces better than average revenue per user for its games War Commander and Battle Pirates. Similarly, a growing percentage of new players in Disney's Marvel: Avengers Alliance are originating from the App Center, and those users are more engaged than those who come through other channels.

"Today we are accepting submissions from developers with translated apps for the App Center," the FB release said.

Some of the most popular apps and games on Facebook were built by developers based outside of the U.S., such as Diamond Dash (Wooga, Germany), Bubble Witch Saga (King.com, U.K.), Jetpack Joyride (Halfbrick, Australia), Angry Birds Friends (Rovio, Finland), Ninja Showdown (Noritown, South Korea), Soundcloud (Germany), Spotify (Sweden), and Deezer (France).

"The App Center makes it easier for people around the world to discover the best apps and games for them, wherever they are," said the Facebook.

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