Fiama Di Wills steps into men's products

With these products Fiama Di Wills entered into the men's grooming segment in Indian market.

"The Fiama Di Wills Aqua Pulse range for men reinforces ITC's commitment to quality and creating hallmarks of excellence," Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, said.

The Fiama Di Wills Aqua Pulse Shower Gel has been bestowed with the honour of Product of the Year in 2011 in the shower gel category of the awards.

The Product of the Year is awarded on the basis of an independent consumer survey by AC Nielsen with over 30,000 Indian consumers participating in the same

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