FIH ropes in Hero for a four-year deal

Last Updated: Sat, Feb 09, 2013 13:40 hrs

Ranchi, Feb 9 (IANS) The International Hockey Federation (FIH) and two-wheeler major Hero MotoCorp Ltd. Saturday announced a first-of-its-kind partnership which will be spread over the next four years.

As part of the partnership, Hero MotoCorp will be the title sponsor of all FIH events held in India in the next four years. The next tournaments in India are Hockey World League Round 2 events in February, the 2013 Men's Junior World Cup, the 2014 Men's Hockey World League Final, the 2014 Champions Trophy, and the 2015 Hockey World League Final.

Pawan Munjal, managing director and chief executive officer, Hero MotoCorp, said: "We have been committed to the promotion of hockey in India since the past several years. With this new partnership with FIH, our association with hockey now enters a new and highly-exciting phase, which will bring top-class hockey closer to the fans in India."

FIH president Leandro Negre was happy with the new partnership.

"I am very pleased to continue our very successful partnership with Hero Motor Corp. India is one of hockey's most high-profile countries and we need strong support from partners such as Hero to ensure that our sport continues to thrive there. I am sure great things lie ahead for both the FIH and Hero in what promises to be an exciting four years," he said.

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