There is always considerable debate about the financial benefits for cities that host big events like the Final Four and the Super Bowl.
Tens of thousands of fans spend money over several days, clearly benefiting local restaurants, bars and hotels and generating local tax revenue. But there's also lost productivity for other routine businesses affected by traffic and the other trappings. And there's increased cost for city services, from overtime for police and other first responders to expensive cleanup.
Atlanta Mayor Kasim Reed unapologetically declares the Final Four a welcome event for Atlanta. His office pegs the economic impact at $70 million.
— Bill Barrow — http://twitter.com/@BillBarrowAP
NCAA Finals Watch follows the Final Four games and all the activities surrounding the event as seen by journalists from The Associated Press from across Atlanta. It will be updated throughout the day with breaking news and other items of interest. Follow AP reporters on Twitter where available.