Cosmetic major L'Ore'al said actor Frieda Pinto's skin-tone for its campaign "Colors Take Flight Project Runway" has not been changed as was 'incorrectly' reported on the internet.
"L'Ore'al Paris strongly reiterates that Freida Pinto´s skin-tone in the campaign ´Colors Take Flight Project Runway´ limited-edition collection has not been altered in any way," said the company in a statement.
The campaign aimed to highlight Freida Pinto's make-up colors applied on her eyes and lips.
L'Ore'al said no whitening retouching process has been done on the face of Freida Pinto for the campaign.
"Some powerful studio lights with ring-flash have been used for this purpose to create a ´runway´ effect on the picture. There has been no whitening retouching process whatsoever on Freida Pinto´s face," the statement said.
Freida Pinto has been a spokesperson for LOre'al Paris brand since 2009.