London: Scientists have developed an environmentally friendly bunch of roses, which can be transported without any water at the bottom of the packaging.
This has happened due to a pioneering airtight design which takes up less space and weight in lorries - saving on fuel - as well as saving on water.
With no air, the roses are effectively put to sleep. The blooms then wake up only when the packaging is removed and the flowers are placed in water, the Daily Mail reported.
Marks and Spencer, which is using the technology this Valentine's to deliver their 22 pound bouquet of Fairtrade red roses, said that they will save 10,000 litres of water on February 14- enough for 40,000 cups of tea.
The blood-red Fairtrade roses costing 22 pounds will be moved from depot to door with the "ground-breaking" new packaging design.
The project is part of an M and S initiative to become the world's most sustainable retailer by 2015.