Cannes, France, June 25 (IBNS) Mindshare, a global media network, and popular search engine Google have announced the launch of 'Mobile Garage' a venture designed to use Google's mobile expertise to supercharge the use of mobile by Mindshare's global client base.
Mobile Garage will see the setting up of mobile hubs around the globe - initially New York, London and Singapore - where Mindshare clients will gain access via dedicated teams to mobile strategists and product experts.
The hubs will consist of a mix of Mindshare and Google employees and will work across all aspects of the mobile eco-system, from search optimisation and app development, to strategy, planning and creative optimization.
Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage.
Mobile search traffic has increased 400% over the past 2 years, and its potential goes even further.
The GSMA, the industry body for mobile operators, and research company Machina, predict there will be 24 billion connected devices by 2020 creating an industry worth $4.5 trillion and covering innovations such as connected cars, building automation and traffic management.
Nick Emery, CEO, Mindshare Worldwide, said: "Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future."
Matt Brittin, VP, Sales and Operations, Northern and Central Europe at Google said: "We have adopted a ´mobile first´ philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage. We are delighted to team up with Mindshare on a similar strategy for their clients."