The Government of Gujarat plans to spend Rs.730 crores to develop the state's tourism infrastructure related to tourist facilities under progress in 22 districts.
Revealing this, Vipul Mittra Principal Secretary (Tourism), Government of Gujarat said that with five million tourists visiting the state in last two years, a three-pronged strategy has been put in place to develop tourism sector-infrastructure, promotion and policy.
The Tourism of Gujarat Corporation Limited (TGCL) is focusing on developing infrastructure and systematic planning for promotion of different popular destinations of Gujarat under the banner of Khushboo Gujarat Ki, Shri Mittra apprised at an interactive session held with Delhi based tour operators here, a state government media release said.
Gujarat is perhaps the only state which has done an in-depth study on the infrastructure gap existing in the various tourist locations across the state. The micro-level study was carried out by Gujarat Tourism Opportunity Ltd., a joint venture company formed between Gujarat Tourism and ILFS (Infrastructure Leasing and Financial Services Limited).
Mittra said that "Khushboo Gujarat Ki" campaign with Mr Amitabh Bachchan as its brand ambassador has immensely contributed to the huge tourist influx to Gujarat with an increase of 54 lakhs visitors in last two years.
Through "Khushboo Gujarat Ki" campaign Gujarat Tourism has been successful in marketing key destinations of the State, he added. (ANI)