The Indian Air Force (IAF) on Tuesday denied media reports that said the force has dropped cricket star Sachin Tendulkar as its brand ambassador.
CNN-IBN quoting sources reported that Tendulkar will remain part of the IAF family.
Reports also said that Sachin has not been able to spare much time for the IAF because of conflicting dates.
"Sachin remains honorary Group Captain in the Indian Air Force. He cannot be described as brand ambassador but remains part of Indian Air Force family. IAF have not been able to utilise his values because of conflicting dates, IAF is working on it," said a source in the IAF.
Earlier in the day, the media buzz said that the cricket star had been dropped as IAF´s brand ambassador.
The IAF said that the cricketer will continue to enjoy the rank of Group Captain, that was conferred on him couple of years back.
The IAF conferred Sachin with the rank of a Group Captain as an honour for his achievements in sport.