Idea introduces 'buffet plan'

Last Updated: Thu, Jan 03, 2013 11:04 hrs

Mumbai, Jan 3 (IBNS) Idea Cellular, India's third largest mobile operator, has introduced pocket friendly buffet plans for its postpaid subscribers, across the country.

The new plans starting at Rs. 899 are designed keeping in mind the new and evolving mobile consumers who have high voice and data usage.

Idea has introduced three different buffet plans for users to choose from, depending on their volume of usage.

Idea postpaid users can opt from a range of plans with exciting discounts and benefits starting at Rs. 899 per month, offering 4,000 Local, STD and 1,000 Roaming Mobile minutes, and 450 Local & National SMS.

Idea subscribers with high data usage can opt for Rs. 1,299 plan which offers the same voice benefits along with additional 5 GB of 3G data.

For heavy voice and data users, Idea has introduced a plan priced at Rs. 1,599 wherein user will get 10,000 Local, STD and Roaming Mobile minutes, 1,000 Local & National SMS, along with 8 GB 3G Data.

Announcing the new plans, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "We are experiencing a change in consumer behavior and usage pattern in the telecom category. Users not only want more value for money but also seek convenience and flexibility.

"Keeping this in mind, we have designed products, titled 'Idea buffet plans', which will help restrict the monthly bill of users, but not their usage!"

More from Sify: