With more than 25,000 hits everyday, the website of Bharatiya Janata Party's (BJP) prime ministerial candidate L K Advani is one of the most frequently visited sites, claim party leaders.
It was launched last year with the aim of reaching out to the youth ahead of elections.
"The website has proven to be very successful for netizens to interact with Advaniji. Thousands of posts, discussion forums and huge number of volunteers joining his campaign is proof of that," claimed a BJP leader.
Now whether the website's success will translate into a similar number of votes remains to be seen, says a Congress leader.