Soft drink brand 'Maaza', a product from the house of Coca-Cola, has roped in Bollywood actors Imran Khan and Parineeti Chopra as their new ambassadors, and has launched its new ad campaign starring them.
Setting the tone for the year, the campaign themed "Har Mausam Love, Har Mausam Aam", added a delightful twist of love to brand Maaza.
The new Maaza "Har Mausam Love, Har Mausam Aam" campaign has been conceptualized by America based advertising company Leo Burnett (Delhi) and directed by Jayant Rohatgi.
Titled 'Switty', the ad film is set in winters and it portrays Parineeti Chopra as a beautiful young girl who is crazy about mangoes.
Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season.
Here´s where Imran Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle - Maaza.
Imran Khan, said, "I am delighted to be associated with Maaza, a beverage that I have grown up with and enjoyed on several occasions. I am a mango lover and totally relish the fruit and Maaza provides real mango experience."
Parineeti Chopra added, "I am extremely excited to be associated with Maaza. For me, Maaza has always been about simple yet unforgettable fun moments, with an undercurrent of innocent mischief and these are some traits which we both have in common."
As Maaza's brand ambassador, Imran Khan and Parineeti Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.
Speaking about the campaign, Vice President, Juice business and SWA, Coca-Cola India and South West Asia, Neeraj Garg, said, "With the new campaign, we are scaling up the brand's philosophy by bringing in the element of 'Love', to add an interesting and refreshing twist to Maaza's promise of 'Har Mausam Aam'."