India: Audi becomes No.1 luxury car manufacturer

Last Updated: Thu, May 02, 2013 14:34 hrs

German luxury car manufacturer, Audi, has achieved stellar sales performance and became No.1 luxury car brand in India.

The leadership position has not only been achieved for the 1st quarter in 2013 with sales of 2616 units (2269 units: Jan-Mar 2012, 15.2 % growth) but also for the financial year 2012-13 with sales of 9350 units (6169 units: FY 2011-12, 51.5% growth).

Audi India has continued this growth story in April 2013 by recording sales of 770 units- a growth of 37% over the same period last year (562 units: April 2012).

The company registered a 19.6% growth YTD with sales of 3386 units from January to April 2013 (2831 units: Jan-April 2012).

"We were aiming for the pole position in 2015. To achieve it almost 2 years before the target date is a landslide success. As per reports, we are not only No. 1 in the first quarter of 2013 but the whole of FY 2012-13. India is the first market in Asia after China to claim the No.1 spot," Michael Perschke, Head, Audi India said.

"However, I think 2013 will be a very competitive year. The best teamwork and the best strategy will make the difference and the customer will be the ultimate winner," Perschke said.

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