2012 proved to be a good year for leading motorcycle manufacturing company India Yamaha Motor as it witnessed a brisk growth due to its entry in Scooter Segment, superb product line-up and innovative customer centric activities.
The company strengthened its position by clocking sales of 4,87,290 units in 2012 as compared to 4,60,815 in 2011 thus showing a growth of 6% over last year.
In domestic markets, the sales grew 1.4%, with 3,48,406 units in 2012 vs. 3,43,466 units sold last year. The export figures stood at 1,38,884 units in 2012 while 1,17,349 motorcycles were exported in 2011, a growth of 21%.
Speaking on the results, Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd., said, "The year 2012 has indeed been an exceptional year for us as we were able to launch our first scooter 'Ray'."
"Our core target audience for Ray-the young urban Indian women have responded to the Ray positively thereby manifesting their faith in the 'Yamaha DNA' With the launch of our scooter model and limited edition of FZ bikes we were able to maintain consistency in our overall growth and the results speak for themselves."
"Our untiring efforts to rev up sales backed by innovative marketing strategies and an impeccable product portfolio across segments have reaped encouraging results," he said.
The company is also planning to introduce the Yamaha Female Riding Training programme very soon catering exclusively to women.
Currently, India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2014.
Looking at the growing demand for two wheelers in the tier 2 and tier 3 cities, Yamaha has embarked on building a strong dealership network in these cities.
The company is also working on its secondary network to be realigned to reach more customers in rural areas.
With the addition of the recently launched scooter Ray in its portfolio, India Yamaha Motor is looking at an overall market share of 10% with 15% share coming from the scooter segment by 2016.