Mobile operator Idea Cellular has announced the 6th edition of the 'Idea Rocks India' which will mesmerise audience in 17 cities across the country.
This year, Idea Rocks India will mesmerize audiences with performances by popular singers like Mika, Sunidhi Chauhan and Karthik.
The first round of Idea Rocks India will take off on Friday with a rock concert by Sunidhi Chauhan at Kanpur followed by her concert in Hyderabad on Mar 16.
Idea Rocks India (IRI) 2014 will also conduct a talent hunt to identify and recognize musical talent, and give once-in-a-lifetime opportunity to 17 music aspirants to perform alongside the music superstars and exhibit their talent amidst thousands of people.
This year, IRI 2014 Talent Hunt has been extended to three categories - Vocalists, Duo Vocalists, and Instrumentalists - allowing a much larger base of music aspirants to participate.
Speaking about the initiative, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "The highly successful and popular Idea Rocks India is a property built on the strong foundation of our brand promise - An Idea can change your life! Over the last 5 seasons, it has changed the lives of many aspirants by giving them a large platform to demonstrate their talent and advance their music careers. The scale, reach and connect of Idea Rocks India is unparalleled and is the only brand owned music property of this magnitude in the country. By expanding the categories of talent hunt in IRI, and with power packed performers like Mika, Sunidhi and Karthik, we are confident of making the show bigger and better this year."
Mika performed on the IRI stage last year, whereas Chauhan was part of the show in its earlier edition.
The IRI 2014 stage will witness the return of these two stars, along with southern music star Karthik.
Karthik will perform along with young talent Andreah.
These artists will select the final winner from each of the 17 cities of IRI 2014 Talent Hunt and give them an opportunity to perform with them at the mega concerts.
Speaking about his association with Idea Rocks India, Mika said, "It feels great to be back with Idea Rocks India again this year. Idea Rocks India has given me a platform to connect with my fans and identify and groom the untapped, young musical talent across India. The overwhelming response that I received at my concerts last year has encouraged me to stay associated with this platform and I assure my audiences of more thrilling and invigorated performances at Idea Rocks India concerts this year."
Chauhan said, "Idea Rocks India has been consistently providing not only musical entertainment but also recognition to young talent. It is a platform which nurtures and promotes aspiring musical talent across India. I have some fond memories of performing at Idea Rocks India many years ago and I am looking forward to a more entertaining and exciting tour this season."
Audition for the IRI 2014 Talent Hunt has begun across four different platforms. Contestants can submit their entries online on www.idearocksindia.com; participate in the on-ground or Radio auditions, across 68 Indian towns and cities. Additionally, Idea customers can also audition by calling and recording their voice on IVR 5545610.
All the entries will be screened by a team of four judges who will then shortlist 60 candidates per city.
These will further be live screened to the top five finalists by a panel of local music academicians and popular music personalities who will then be groomed and prepared for the final round. The winner will be selected by IRI - 2014 music superstars and each winner across 17 cities will then get a chance to perform with Mika or Sunidhi or Karthik and Andreah.
Conceptualized in 2005, Idea Rocks India is now in its 6th edition and is aimed at identifying a combination of ideal voice, performance and X factor amongst young music aspirants and give them an opportunity to present a power packed performance along with music superstars.