Vashi (Navi Mumbai), June 12 (IBNS) Thousands of school goers in India would try to create a Guinness World Record by forming the highest number of students sanitizing their hands simultaneously thanks to the initiative of The Fortis Foundation and some other groups.
The Fortis Foundation in association with the Navi Mumbai District Lions International, Fortis Hiranandani Hospital, Vashi, Navi Mumbai Association of Paediatrics and Indian Association of Occupational Health, Thane and Raigad branch have joined hands to launch the impactful series of community campaign - Clean Hands To Save Life.
The campaign aims at highlighting the need and importance of hand hygiene in maintaining good health.
According to India's public health association statistics only 30 percent of Indian population wash their hands before preparing food, 38 percent wash their hands before eating and just over 53 percent of the country's population wash their hands after defecating.
Large sections of the country's population have the 'misconception' that they do not need to wash their hands which apparently look clean and will not make them sick. Proper hand hygiene practice can keep deadly diseases like typhoid, diarrhoea and hepatitis-A at bay.
Children being more susceptible to these diseases need to be imparted the importance of hand hygiene.
The Clean Hands To Save Life is a tailor made far-reaching, one of its kind SIX STEPS OF HAND WASH campaign, claims its organizers.
The Clean Hands To Save Life campaign is an attempt to create a platform to tutor students, teachers and the community as a whole, they said.
The three-phase campaign will include drives to train teachers and school kids, corporate employees along with a public campaign which will be kick-started in its first phase from June 13.
Public contact programmes will be held at Vashi railway station on June 13 and 14.
The corporate contact programmes for creating an awareness of hand hygiene among parents will be conducted across 100+ corporate entities from June 15 to Sept 30.
The awareness drive in the various schools across Navi Mumbai will be conducted from June 18 to 21.
The second phase of the Clean Hands To Save Life campaign will focus on making a lasting impact of the campaign on the parents and the kids by making an attempt to create a Guinness World Record, by recording 'the highest number of school kids simultaneously participating in a hand hygiene session'.
The students will be from schools all over Navi Mumbai.
The event will be held at Centre One Mall, Vashi on June 22 at noon. To witness this record breaking attempt B B Nayak, a multiple Guinness World Record and music maestro Shankar Mahadevan would be present among others.
In the third phase of the Clean Hands To Save Life campaign, emphasis will be to sustain the campaign in each school with 25 refresher sessions through July 2012 to March 2013.
Speaking on the occasion Fortis Healthcare, Zonal Director, Mumbai, Manpreet Sohal said, "Clean Hands To Save Life campaign is a community initiative of immense social impact. Partnering with like-minded social organizations gives the campaign better reach and earnestness. The campaign has been devised keeping in mind the need to create lasting impact in minds of students and their parents."
"We plan to cover over 50 schools during the campaign and impact over 50,000 households. I am sure every parent will now onwards take extreme care of their kids hand hygiene and help them stay away from dreaded diseases like Hepatitis-A, Typhoid and Diarrhea," Sohal added.
Fortis Foundation and Four Points by Sheraton, Vashi are the key sponsors of this unique hand hygiene campaign.