Indian tourists in Oz up 6.2%

Last Updated: Thu, Sep 27, 2012 13:42 hrs

Kolkata, Sept 27 (IBNS) Australia saw 12,000 Indian visitors in the month of June which is a massive increase of 6.2 percent relative to the same month previous year bringing up the total for six months to June to 80,300, said Tourism Australia.

"As always maintained by Tourism Australia, these figures attest that India is a key market and one that Tourism Australia is keen to nurture and develop," said an official statement on Thursday.

"With a relatively strong economy, evolving lifestyles, and increase in discretionary money, India offers enormous potential for future growth in terms of visitor arrivals and spends," it said.

India is also one of the world's fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by 2020.

"It is currently Australia's 10th most valuable inbound tourism market, with 148,000 visitors spending A$867 million in 2011," said Tourism Australia.

Some prominent highlights for the month of June as shared by Tourism Australia in regards to Indian outbound tourist traffic to Australia:

Total International Visitor Arrivals to Australia

There were 5.98 million visitor arrivals for year ending June 2012, an 1.2 per cent relative to the previous year.

There were 2.9 million visitor arrivals to Australia during the six months to June 2012, increase of 3.8 per cent relative to the same period of the previous year.

There were 420,800 visitor arrivals during June 2012, an increase of 7.9 per cent relative to the same period of the previous year.

Indian Visitor Arrivals to Australia

There were 12,000 visitors from India during June 2012, an increase of 6.2 percent relative to the same month previous year.

The total for year ending 30 June 2012 is 152,500, an increase of 5.6 percent relative to same period in 2011. The total for six months to June 2012 is 80,300, an increase of 5.4 percent relative to the same period in 2011.

This makes India the 10th largest inbound market for arrivals as at June 2012.

In the year ending June 2012, a high proportion of Indian visitors visited Australia for Leisure (83,704). Other visitors visited for business (27,898), education (13,933), and other purposes (26,917). Leisure visitors were on holiday (29,454) or visiting friends and relatives (54,250).

Forecast Arrivals

Tourism Forecasting Council is forecasting 153,000 visitors from India in 2011-12, an increase of 5.7% over 2010-11. There were 144,000 actual arrivals in 2010-11, a 11.2% increase over 2009-2010.

Arrivals from India are expected to perform well, with an average annual financial year growth rate of 7.2 per cent through to the financial year 2020-21.

Duration of Stay

For 12 months ending March 2012, Indian visitors spent a total of 8.7 million nights in Australia.

The average length of stay for all visitors from India was 62 nights, much higher than Global average of 36 nights.

Indian leisure visitors stayed an average of 47 nights.

Target Markets

Mumbai & Delhi (Primary)

Bangalore, Chennai, Hyderabad and Kolkata (Secondary)

Target segment

SEC A, aged 35 - 54 years, avg household income over US$ 45,000 and residing in Delhi & Mumbai.

Corporates for Business Events segment, across industries

Tourism Australia has also recently unveiled a new strategy aimed at tapping into the future tourism potential of India.

The India 2020 strategic plan identifies the main opportunities and sets out the approach required to build Australia's appeal and to win future market share.

This plan predicts arrivals upto 300,000 visitors and upto AUD 2.3 bn in Spends by the year 2020.

More from Sify: