Under Highfield's leadership the monthly reach of the BBC website bbc.co.uk has witnessed a phenomenal growth. Currently, more than 40 per cent of the UK internet population access the site.
As director of new media & technology, Highfield oversees BBC services on the internet, interactive TV, and emerging platforms like mobile phones and PDAs.

Highfield is credited with transforming BBC.com from a content-only site to a platform that offers strong, community linked services and distinctive offerings such as the BBC search engine which gives users of the web relevant and unbiased links.

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