Computer chip maker Intel has announced that it will launch an Internet television service with live and on-demand content.
The company is negotiating with content providers as it prepares to move into a market in it lacks experience and relationships.
The move puts it into competition with heavyweights like Apple, Amazon and Google that are seeking to establish a share of the 100 billion dollars cable television market, the Telegraph reports.
According to the paper, Intel plans to offer consumers smaller bundles of content than those currently offered by cable operators.
Intel's set-top-box will also have a camera that could be used to automatically steer content and ads toward specific users.
The paper said that some media executives are sceptical that Intel will be able to convince content providers to agree to terms that are attractive enough to make its service viable. (ANI)