Digital major Panasonic has revealed a new range of camera and beauty care products targeted to entice the stylish and tech savvy new generation of consumers.
The glittering launch, with strong celebrity presence, showcased the products that fit seamlessly into the passions and aspirations of today's youth.
Three dazzling divas, Jacqeline Fernandes, Kajal Aggarwal and Koyel Mullik represented the Panasonic beauty products in a creative representation of the "Girl Next Door", adding to the style quotient of the young consumers of today.
Renowned fashion and hair stylist Jawed Habib also added a touch of glamour to the event by styling the three beauties, using the beauty care range. Panasonic announced ace photographer Atul Kasbekar as the ambassador for its unique 'style meets substance' camera range.
Speaking on the occasion, Daizo Ito, President Panasonic India, said, "Panasonic has launched the new cameras, beauty and health products in its endeavor to address Gen Next consumers' need to style, look and feel their best."
The three celebrities, Jacqueline, Kajal and Koyel will also be the part of a national level campaign to promote the brand and the product, reaching into the hearts and homes of millions of aspiring young girls 'next door'.