Johnson, Pricol establish joint venture

Last Updated: Tue, Mar 27, 2012 15:00 hrs

Pune, Mar 27 (IBNS) Johnson Controls, a global leader in automotive seating, overhead systems, door and instrument panels, and interior electronics, has formed a joint venture with Pricol Limited, a leading supplier of automotive instrument clusters in India.

The 50/50 joint venture will be called Johnson Controls Pricol Private Limited. Pricol´s instrument cluster manufacturing plant in Pune will become the joint venture´s primary location.

It will develop and manufacture instrument clusters, displays and body electronics for both automakers and motorcycle manufacturers that operate businesses in India, by leveraging Johnson Controls' industry-leading Human Machine Interaction design and implementation expertise as well as product capabilities.

"This new partnership combines the expertise and capabilities of Johnson Controls and Pricol to create a unique value proposition for our customers and differentiation in the industry," said Jeff DeBest, group vice president and general manager, electronics for Johnson Controls Automotive Experience.

With Pricol's cost-effective innovation capabilities and strong customer relationships in the local market, Johnson Controls said it will realize growth potential in India. It also will enhance its service to global customers through a cost-competitive value chain.

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