Diabetes continues to remain as one of the biggest healthcare challenges for India with the number of people affected by it, soaring with each passing day.
According to the International Diabetes Federation (IDF), nearly 65.1 million people have diabetes, and the number of people with this condition is expected to rise to 109.0 by 2035.
In addition, unlike in the past, diabetes today is affecting more people in rural India (34 million) than in affluent urban India (28 million).
In fact, as it stands at 10.3 per cent, Karnataka has the third highest prevalence of diabetes according to the health ministry's latest report.
In a recent study conducted by Dr Rao it shows that overall prevalence of type 2 diabetes in coastal Karnataka is 16 percent.
Self-reported diabetes was 11.2%, while 4.8% of previously normal people were found to have high fasting capillary blood glucose levels.
The need of the hour is a mass movement at the national and state level with participation from all its key stakeholders and partners including government bodies.
In line with the objective of creating mass awareness and reaching out to maximum number of people in the state, global healthcare company Novo Nordisk India has partnered with Karnataka's Postal Department to commemorate this year's World Diabetes Day.
Coinciding with its theme, "millions of steps to change diabetes", Novo Nordisk India along with the postal department to create awareness amongst the public distributed one lakh booklets containing information about the treatment and management of diabetes to individuals through the network of post offices across Karnataka on World Diabetes Day.
The informative booklet published in the regional language was well packed with information and illustrations on how to manage diabetes effectively and aimed at addressing the requirements of both those affected as well as their family members.
This record feat was achieved through the 9800 odd network post offices of the Karnataka postal department, where postmen and women from each post office delivered the booklet at the recipient's doorstep.
Addressing the gathering, Minister of Health and Family Welfare, Government of Karnataka, U.T Khader, said, "Good health of its citizens is critical for a state to prosper and therefore it is imperative that we all unite in this cause to make Karnataka a healthy state.
"I am glad to be a part of this awareness event organized jointly by Novo Nordisk and Karnataka's postal department. We need such large scale initiatives to create awareness and to educate people about diabetes and its management in the state."
"The recent diabetes trend in India reflects the shifting demographics of the disease nationwide. Just as the rich-poor divide for diabetes has vanished, so is the urban-rural divide fast disappearing," said Melvin D'souza, Managing Director, Novo Nordisk India.
As part of this unique partnership, posters on diabetes awareness have been put up in all 9800 post offices across the state in English and Kannada to further create awareness amongst people. In addition, a diabetes management video has also been developed, and is being beamed across 70 nodal post offices in Karnataka.
To mark the occasion U. T. Khader also unveiled a 'Special Cover' and 'My Stamp' emphasizing ondiabetes prevention, detection and management.