Kolkata, Sept 28 (IBNS) Leading eCommerce marketplace eBay India has revealed that Kolkata is the eighth largest eCommerce Hub in the country.
The eBay India Census 2011 unveiled in Kolkata on Wednesday by Sushant Sreeram, Head - Acquisition Marketing, eBay India.
The 4th edition of the annual eBay Census Guide documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories.
eBay Census also revealed export trends to 189 countries as well as import trends from 120 countries.
India's Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Bengaluru, Jaipur & Chennai.
According to the eBay India Census:
Online Shopping is mainstream & a nationwide phenomenon: India had over 3,311 eCommerce Hubs from all 28 States and 7 Union Territories. The Top 5 States with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka & Andhra Pradesh.
Consumers & Entrepreneurs from Rural India are increasingly plugged into eCommerce: Over 1,267 Rural Hubs are transacting online with 1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India.
Metros (India) have a dominant share of purchases, with Tier 2 & 3 cities (Bharat) catching up fast: Metros (India) contributes 51% of all eCommerce Transactions while Tier 2&3 Cities (Bharat) contribute about 40% of transactions & Rural India contributing to 9% of transactions.
Online Indians are brand savvy: eBay Census Top 5 Brand Rankings revealed Sony as the largest brand on eBay followed by Nokia, Samsung, Apple & Reebok.
Women Shoppers are increasingly addicted to shopping online: Women shoppers are buying cosmetics, jewellery, watches, fashion & fitness equipment online. Over 45% of all purchases are in the Lifestyle category.
Electronic gadgets continue to rule the online shopper's wallet: Gadgets continue to be the most popular choice & contribute to 50% of all purchases.
Indian Retail Exports accelerating rapidly & export to 189 countries worldwide: Indian entrepreneurs export a variety of products to millions of eBayers in 189 countries around the globe. The Top 5 Countries Indians export to are United States, United Kingdom, Australia, Canada & Germany.
The eBay Census 2011 also revealed many interesting trends about the online shopping habits of Kolkata residents including:
#1. Tech Savvy Residents: Technology products had the highest share of domestic transactions (43%) & tied up with Lifestyle products for the most popular Imports (33%).
#2. Kolkata Calling: Gregarious Kolkata stayed in touch with the world buying the most calling cards on eBay.
#3. Ink Me: Kolkata sells the most printer cartridges in the country.
#4. Golden Circle: Kolkata sells the most gold plated rings in the country.
#5. Nature Lovers: Wildlife friendly Kolkatans bought the most bird themed stamps in the country.
Kolkata's Top 5 Bought & Sold
Top 5 Bought: Smart Phones, Calling Cards, Asia World Currency, Comics, Modems.
Top 5 Imports: HD DVDs, Match Box Collectibles, Jackets, Graphic Cards, Cacti Seeds.
Top 5 Sold: Colour Cartridges, British India Coins, Memory Card Readers, Bluetooth Dongles, Wi-Fi Routers.
Top 5 Exports: Film Cameras, Web Hosting Services, Nepalese Collectibles, Buddha Figurines, Fly Fishing Kits
Top 5 Brands: Reebok, Nokia, Casio, Apple, Seagate