Mahindra unveils new Maxximo Plus in Kolkata

Last Updated: Fri, Mar 08, 2013 18:36 hrs

Indian automaker Mahindra & Mahindra on Thursday launched its new Maximmo Plus mini-truck in Kolkata with two models starting at Rs 3.53 lakhs.

The two models, BS3 and BS4 versions, of the vehicle will be available at Rs 3.53 lakhs and Rs 3.59 lakhs respectively in two shades of red and diamond white.

Unveiling the vehicle, Vivek Nayer, Chief Marketing Officer, Mahindra & Mahindra Ltd, said, "The Maximmo Plus caters to the customers with
indigenous Fuel Smart technology, which is the latest feather in the cap of Mahindra."

Equipped with the two fuel injection methods, the new Maximmo Plus allows customers to choose between higher power (26HP, 19.2 kW) or higher mileage (21.9KMPL), at the press of a switch.

In scenarios such as carrying heavy loads, ascending a hilly road or driving faster to his destination, the driver can switch on to the ´power´ mode.

While being stuck in the traffic where the power is of little use or coming downhill or travelling with light-or-no-load on clear or flat roads, one can switch to the ´eco´ mode.

The vehicle comes up with a claimed fuel efficiency of 21.9 kmpl, better than the previous Maxximo which had 20 kmpl fuel efficiency.

The Maxximo Plus offers with strong 7 leaf suspension which allows the customer to carry heavy load over rough terrain and also a larger wheel
base of 1950mm.

A loading area of 35 sq.ft. (3.23 sq. mt.) and 850kg of rated payload allow the customer to carry a greater load in a single trip enabling him increase his revenue.

It weighs about 0.85 ton with spacious cabin of 85 cu. ft (2.4 A footstep for the cargo body, windshield wiper with intermittent function and in-built spray system, mobile charging facility and dual-mounted sun-visor add to the overall convenience of the customer, the company said.

The new Maxximo Plus comes with a two year / 60,000 kms warranty along with zero maintenence offer for 6 months / 25,000 kms.

Nayer informed, "We have 1,000 dealer service points in India and trained 2,400 local mechanics to service Maxximo Plus. The price has gone up by just by Rs 9,000 more than the previous Maxximo."

Addresing the media, Nayer clarified, "We will continue to produce vehicles at our state of the art Chakan plant in Maharashtra. We have 11 dealers in Bengal including 4 in Kokata."

He also asserted that the company sold 1,15,000 vehicles in 2012-13.

"Currently we are selling around 6,000 vehicles on average per month. We look forward to expand the capacity by 8,000 per month," he said.

(Reporting by Gourab Gupta)

More from Sify: