Mercedes-Benz India launches festive campaign

Last Updated: Tue, Aug 20, 2013 18:24 hrs

Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, has launched its festival campaign to stoke the F1 fever during the period starting from August until October.

As part of the company's continued association with motorsport, Mercedes-Benz India has planned a host of exclusive programs and offerings for its discerning customers and the motorsports enthusiasts.

To make this festive season more eventful Mercedes-Benz India will provide an exclusive opportunity to meet and interact with F1 superstars Lewis Hamilton and Nico Rosberg.

Customers who buy a Mercedes-Benz from Aug 20 till Oct 15, will be eligible to participate in this campaign.

Five lucky customers from across India, on an all-expense paid trip, will be meeting and interacting with Lewis Hamilton and Nico Rosberg and also watch the 2013 Indian Grand Prix (GP) live.

The Indian GP tickets are already available for sale at select Mercedes-Benz dealerships. A special racing event for Corporate Stalwarts, "Corporate Star Grand Prix - race to the checkered flag" will be held at the Buddh International Circuit where 16 select CEOs/MDs will bring their boardroom skills to India's F1 track.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, "Following the Mercedes-Benz brand philosophy of 'Best or Nothing', we are elated to present the perfect gift for our customers: an opportunity to meet the F1 superstars Lewis Hamilton and Nico Rosberg along with a chance to watch the 2013 Indian F1 Grand Prix live."

"We are proud to be official partners of the Buddh International Circuit and want to leverage our association with this racing event to present a delightful and exciting experience to our customers and enthusiasts. We aim at providing the best and superlative brand experience to our customers by our fascinating products and various customer connect initiatives," Kern said.

Mercedes-Benz India will also organise the Young Star Driver's Programme at Buddh International Circuit on Sept 2. The 'Young Star Driver Programme' promises to be a launching pad for all motoring enthusiasts who dreams of a career in motorsports.

More from Sify: