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Mercedes-Benz unveils new B-Class

Source : IBNS
Last Updated: Thu, Jul 19, 2012 14:15 hrs

Automobile major Mercedes-Benz India on Thursday unveiled its soon to be launched Sports Tourer The B-Class at the Buddh International Circuit.

The car was unveiled by Peter Honegg, Managing Director and CEO, Mercedes-Benz India in the presence of Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and actor Genelia D'Souza.

She will be joined by actors Ritesh Deshmukh, Kalki Koechlin and Gaurav Kapoor in the "Ultimate Touring trail" (UTT) which shall be an adventure trail for consumers to drive the B-Class to exotic locations and explore the B side of life, that is - Adventure.



Honegg said: "The B-Class opens a new segment of Sports Tourer in the Indian Motoring landscape. The introduction of the B-class continues Mercedes-Benz's legacy as pioneers in the auto Industry.

"The rich array of equipment, inspiring design, coupled with the highest standards of safety and comfort, makes the New B-Class an extremely appealing product for the adventurous new generation."

The B-Class offers the versatility of an MUV, ride quality of a sedan and dynamic performance of an SUV.

Mitra said: "Rapid globalization and consequent outbound travel of Indians have given them a taste of luxury and adventure. This has sparked a demand for a luxurious touring vehicle best suited for those who are young at heart. Mercedes-Benz India aims to tap into this demand with the introduction of the B-Class Sports Tourer."

"This vehicle will provide the highest levels of sporty experience and is ideal to suit the taste of the growing number of Sports Touring aficionados in India," he said.

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