Bangalore, Sept 26 (IBNS) As excitement for the forthcoming 2012 Airtel Indian Grand Prix builds title sponsor and telecom major Bharti Airtel on Wednesday announced that it has appointed renowned Bengaluru-based designer Michael Foley to craft the trophy for the forthcoming race.
The design of the trophy for 2012 Airtel Indian Grand Prix is an aesthetic interpretation of a contemporary and forward looking India on a global pedestal.
Foley said, "Formula One is an interesting combination of sports, technology, glamour, entertainment and youth - and we wanted the trophy for Airtel Indian Grand Prix to reflect each of these elements. After a lot of design work, we finally arrived at a trophy that is a perfect blend of contemporary and traditional India."
"We are getting the trophy ready and look forward to finalizing it within the first week of October," he said.
Foley created 20 different designs before the final one was picked.
His team took concepts forward through a series of processes which detailed and engineered each idea.
The conceptualization stage lasted over a month and the final trophy in production now.
The 2012 Airtel Indian Grand Prix trophy makes use of new-age materials like aircraft-grade aluminium as well as relying on traditional ornamentation.
Mirror-finished internal surfaces and a fine matte finish on the outer surface, while the Ashoka Chakra is subtly embedded as the base foundation.
The inspiration takes the Indian 'Chakra' as a focal point in discovering the concept of speed.
The design uses a 'victory procession' inscription from old Indian architecture - stylized with a red enamel filled engraving that envelopes the Airtel Indian Grand Prix trophy - thus creating a strong visual connect with India.
The 'mystique' of internal reflections also brings up a play of colours of the Indian flag.