Microsoft unveils CRM R7 2011 in India

New Delhi, Dec 6 (IBNS) Microsoft, worldwide leader in software for personal and business computing, has announced the availability of CRM R7 2011 in India.

CRM R7 2011 integrates social capabilities into Microsoft Dynamics CRM (Customer Relationship Management) and further strengthens service and marketing processes for businesses. Its integration with Office 365 makes the value proposition for customers even more compelling.

The software now features Automated Activity Feeds which are also accessible through the Windows 7 phone and incorporate Micro-Blogging by which users are able to follow important real-time business events and activities through social media in an intelligent and timely manner.

The software also features Conversations through which users can collaborate between internal sales and service teams to ultimately improve customer experience.

The R7 2011 release simplifies cloud service management by offering a common administration, billing and provisioning platform with Office 365. In addition, it offer improved disaster recovery features with in-region replication to further help protect data and offer high levels of business continuity in the event of a disaster, said the company.

CRM R7 2011 is available on CRM Online, the cloud version of Microsoft Dynamics CRM offering, as well as for the on-premise and partner-hosted deployments in India.

Nitin Chowdhary, Business Head & Vice President, Tyroo Media said, "We are confident that the current service update that includes social capabilities such as activity feeds and updates from social channels will prove highly beneficial to our CRM strategy in a world driven towards social media."

"With this new release, we are equipped with an advanced lead tracking mechanism and several important social capabilities. We are impressed by the 'Identity Federation' functionality and know that we have made the correct decision in adopting Microsoft Dynamics CRM 2011," said Karn Shanker, Managing Director, Sys_Pro Consultancy, a Microsoft customer.

Customers can log on to http://crm.dynamics.com/nov2011 and sign up to get a 30-day free trial. The new features are delivered at no additional cost and add functionality to the experiences and tools already in use.