Actress Julianne Moore has been named the new global brand ambassador for L'Oreal Paris.
She will also be the face of a new anti-ageing product called Cellular Renaissance for the beauty brand.
"I am an actual user of the brand and it's hard not to be. Every modern woman shops everywhere for beauty, but for me it's mostly the airport or the drugstore. It's nice to be promoting something that is accessible to everyone," digitalspy.co.uk, quoted Moore as saying.
In September, L'Oreal Paris enlisted Glee star Lea Michele to appear in a series of ad campaigns.
Moore recently won an Emmy for her role of politician Sarah Palin in HBO's show "Game Change".
The 51-year-old was also one of the several women featured in a campaign that urges American women to vote for President Barack Obama and Vice President Joe Biden.