Mumbai, June 10 (IBNS) India, still a place where the birth of a boy is celebrated when today women are in the forefront in every aspect of life. In the wake of this malady, Mumbai based record label Worldwide Records launched a awareness musical campaign, Betiyaan- Save The Girl Child, recently at Novotel Hotel in Mumbai.
Betiyaan- Save The Girl Child, the song kicks off with an introductory poem comparing girls with boys by Union Minister Kapil Sibal.
Several artists and a galaxy of stars united to be a part of this cause.
The song sung by singers Shankar Mahadevan, Sonu Nigam, Sunidhi Chauhan and Bandana Sharma, featured Ajay Devgan, John Abraham, Nagarjuna Akkineni, Hema Malini, Shilpa Shetty, Sonakshi Sinha, Raveena Tandon, Sushmita Sen, Shamita Shetty, Rakeysh Omprakash Mehra, Sonu Nigam, Shankar Ehshaan Loy, Sunidhi Chauhan and Alisha Budhrani among others.
Nikhil Kamath composed the song.
"On just the thought, I was charged. We all need to take a step forward in this direction," said Kamath.
The lyrics were by Manish Kumar Pran and additional line was by Vimal Kashyap.
"When I heard the song, at that very moment, I wanted to be a part of this movement," said Sibal.
Produced by Ratnakar Kumar, MD-Worldwide Records and Suraj Kumar of Johnsons-Suraj Films International, the video aims to bring change in the stereotypical perception of the people towards the girl child.
Betiyaan- Save The Girl Child has been conceived and directed by Raajeev Walia who has been shooting for this video since the middle of 2012.
The campaign has received backing from Sunanda Shetty, Shilpa Shetty´s mother, and sponsored by the National Rural Health Mission.
Kolkata boy Altamash Azad, who plays the character of a little boy to a grown-up pilot, looked dapper and confident before the camera.
When he got the offer from the director Raajeev Walia who met him at a city party, he decided to join the crusade to spread awareness to save the girl child in the country.
"This is a burning issue and needs to be looked at seriously. This project is very close to my heart. I´m blessed to have a daughter and thereby I took this initiative to convey the message to the section of people who celebrate the birth of a boy and dismiss girl child," said Walia.
"I believe if we save the girl child, we save our tomorrow," he said.