Beijing, Nov 21 (IBNS) NDS, a global provider of end-to-end software solutions for digital television, digital pay-tv and set-top boxes, on Wednesday announced that it is collaborating with one of China's largest cable operators, Sichuan Cable TV Network (SCTV), to deploy advanced functionality that will provide an enriched subscriber experience with greater flexibility for over 15 million subscribers.
As per the collaboration, SCTV will employ a number of solutions from NDS, including NDS MediaHighway set-top box middleware, XTV DVR technology, an electronic programme guide (EPG) and NDS Dynamic advanced EPG advertising.
VideoGuard, the world's leading conditional access (CA) technology, will secure SCTV's service to ensure revenues and provide anti-roaming protection between regional operations.
Guo Jianxin, General Manager, SCTV, said: "We look forward to NDS' continued support as we evolve our service."
Sue Taylor, Vice President and General Manager, Sales, Asia Pacific, NDS, now part of Cisco, said: "SCTV are taking great steps to provide their subscribers with the best possible experience across their entire network - a substantial task, and one that we are extremely proud to be working with them on in such close collaboration."
Sichuan Cable TV Network Co., LTD. is responsible for the construction, operation and management of the cable network of Sichuan Province. Its network now covers 131 cities/counties in the province.