New boozing trend 'vodka eyeballing' slammed

Last Updated: Mon, Jan 17, 2011 10:30 hrs

A doctor has criticized the practice of vodka eyeballing, a new trend where drinkers pour vodka into their eyes.

This new craze lets players get drunk more because the booze goes straight into the bloodstream, reports the Daily Star.

However, doctors say it could damage the eyes.

"It is like pouring bleach in your eye - it's extremely painful," eye specialist Dr Cindy Tromans said. (ANI)