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News Summary: RIM marketing head undeterred

Source : AP
Last Updated: Mon, Jul 09, 2012 22:30 hrs

: Frank Boulben, the new marketing chief at BlackBerry maker Research in Motion Ltd., isn't dejected by perceptions that his products look ancient next to iPhones and Android devices.

NEW FEATURES: He says he'll be able to tout new features such as better multitasking when BlackBerry 10 devices come out next year.

BIGGER PICTURE: Touting new features is just part of the challenge. BlackBerry devices will be handicapped because, compared with rivals, they have fewer games, utilities and other apps available to extend the phones' functionality.




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