Melbourne: YouTube and Facebook have now become the latest tools to buy and sell real estate, with agents showcasing videos featuring property on these websites.
According to Corine Richards from Coulson Real Estate in Inala, who runs marketing training for real estate agents, YouTube was one of the best ways to sell real estate.
“One of the problems with virtual tours is that they lack personality. With YouTube you can add a song as well as area shots and area profiles," The Courier Mail quoted Richards, as saying.
He added: "And you can send a link anywhere, and it is quick and it is free. You can also link it to a MySpace page where you can advertise a lot of properties."
Ray White agent Chris Hinds is one more tech-savvy agents turning to cyberspace. He produces high-quality moving videos, which include a description of the property, narrated in his voice.
Later, the property videos are uploaded on to his website and on to YouTube.
YouTube proved to be beneficial to him because it was easy to use, cheap and gave him access to international buyers.