More than 400,000 Americans have reportedly signed a petition asking US retailer Macy's to sever its ties with Donald Trump, due to his public skepticism about President Barack Obama's birthplace.
The petition on SignOn.org says Macy's should also break with Trump over his "sexist" comments about women's looks and other "unpleasant, nasty and despicable behavior."
"Donald Trump does not reflect the 'magic of Macy's.' We urge you to sever ties with him," the New York Daily News quoted the petition, as stating.
According to the report, the petition was created by Angelo Carusone, who has previously campaigned against Glenn Beck.
Singer and actress Cher was among those joining the "Dump Trump" campaign, calling him a "loudmouth, racist cretin" over his criticism of Obama, the report said.
"I'll NEVER GO TO MACY'S AGAIN! I didn't know they sold Donald Trump's Line!" she wrote on Twitter.
However, Trump's spokesman Michael Cohen expressed confidence in the strength of the real estate mogul's relationship with Macy's.
"Mr. Trump is important to Macy's, both as a brand and as an endorser. His ties, shirts, cufflinks, fragrances and other merchandise are top-selling items across the country - in particular Mr. Trump's ties are the number one selling ties at Macy's," he said. (ANI)