Mumbai, Apr 23 (IBNS) Bollywood actress Parineeti Chopra on Monday launched a new digital campaign for global skincare brand Nivea India Pvt. Ltd.
The brand announced the campaign to support its new launch, the Nivea Total Face Cleanup.
The campaign is in line with the core proposition of the product- delivering 5 benefits in just 5 minutes.
Pertinently, Parineeti is the face of the product.
To introduce the 5 minutes concept, Nivea ran a 3-day anonymous Twitter campaign wherein consumers were invited to tweet using the hashtag #Just5Mins with pictures, videos and links to the then unbranded microsite.
This resulted in the hashtag trending worldwide and No. 1 in India within minutes and created a lot of pre-buzz around this concept, said an official spokesperson.
This Twitter buzz, however, was just a run up to the actual digital campaign which Parineeti launched on Monday.
An interactive new branded microsite was revealed at the event, where Parineeti introduced members of the press and social media universe to the core campaign- The '5 Minutes To Beauy Story' contest.
This contest allows people to call for a free Nivea Total Face Cleanup sample and share their 5-minute beauty tips and stories with Parineeti.
At the end of 8 weeks, Nivea will announce the names of 30 lucky winners she has selected to spend an evening with her.
Rakshit Hargave, Managing Director of Nivea India, said, "Nivea Total Face Cleanup, which offers 5 benefits in 5 minutes, has a lot of fans in a short period of time; and it now offers more on 'Just 5 mins' through its online found property www.just5mins.in, while giving our fans the chance to interact with Parineeti."
Speaking on being the face of Nivea Total Face Cleanup, Parineeti said, ''Total Face Cleanup from Nivea is a revolutionary product as it simply gives you five benefits in just 5 mins and a promise that it never fails to deliver!
"Through this innovative digital campaign, Nivea aims to reach out to the youth and create a movement around 'Just 5 mins'."