Parle announces Saraswati Vandana

Parle Products, India's largest biscuits and confectionary brand, on Tuesday announced the 11th edition of Parle Saraswati Vandana (PSV) under Parle Center of Excellence.

Saraswati Vandana is organized by Parle during Saraswati Puja every year to reach out to the students by carrying out a variety of cultural programs across regions.

This year Parle will be inviting schools from two new cities, Raigunj and Ranaghat, along with other cities like Kolkata, Durgapur, Siliguri, Jalpaiguri, Howrah, Asansole, Kharagpur, Midnapore City, Burdwan Malda City, Berhampur, Krishnanagar & Bolpur (Santiniketan).

Parle will be conducting a Magazine Contest and an Online Contest for the students of standard 5th - 8th.

The theme of the magazine contest will be 'Saraswati Puja in my school'.

For the online contest, schools will have to upload the photographs (not videos) of Parle Saraswati Vandana on the PSV website. A maximum of 3-4 entries will be taken from each school.

Commenting on this social initiative, B Krishna Rao, Group Product Manager, Parle Products said, "With Parle Saraswati Vandana we are trying to get the students of today know about traditional festivals. Like ever year, this year too, we will engage the students in on-ground activities and reward them with prizes."

After the festival, the panel of judges will select the best entries and felicitate them with prizes.

The judges would judge on the various aspects of the Puja like pandal, protima (idol), crowd, ambiance, discipline, devotion, extra decoration/craft work done by students and overall appeal of the puja.