Priyanka Chopra face of fashion tour

Last Updated: Mon, Sep 17, 2012 08:15 hrs

Mumbai, Sept 17 (IBNS) Bollywood actress Priyanka Chopra has been appointed the brand ambassador of the 8th edition of Seagram's Blenders Pride Fashion Tour (BPFT).

Priyanka also featured in a multimedia campaign for BPFT shot stylishly in black & white by ace lens man Bharat Sikka.

On the association of Blenders Pride Fashion Tour with Priyanka, Bikram Basu, VP-Marketing, Pernod Ricard India said, "The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally."

He further said: "Blenders Pride Fashion Tour, in its 8th edition, extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession."

The designers of Blenders Pride Fashion Tour's 8th edition include Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj & Nidhi, Raghavendra Rathore, Falguni & Shane Peacock, Shantanu & Nikhil, Vikram Phadnis and Wendell Rodricks.

More from Sify: